Alegria "Pink-Scribble" Rises to the Top

Posted on 5th Apr 2010 @ 2:46 PM

Partnership with National Breast Cancer Foundation, Inc. being well-received

Alegria Footwear may be donating more than it expected to the National Breast Cancer Foundation as sales of its pink scribble shoe have exceeded expectations since the partnership was announced last August.

Alegria is donating a percentage of every sale of its Classic Pink Scribble shoe - which has suddenly become one of the brand's top selling shoes.

"We're thrilled to see how people have responded to that shoe and to our affiliation with the National Breast Cancer Foundation," said Sheri Poe, Chief Executive Brand Officer of Alegria.

Alegria is donating a percentage of every sale of that shoe to the NBCF and the funds are ear-marked to help provide free mammograms for women in need and to promote early detection awareness education.

"We are thrilled to partner with Alegria by PG Lite and their promotion of health and wellness through the Classic Alegria Red Scribble," says Janelle Hail, Founder & CEO of NBCF.  "This partnership allows us to fulfill our mission to save lives through early detection and to provide mammograms for those in need." 

Alegria by PG Lite™ makes fun-fashionable footwear with body benefits that are targeted to active lifestyle consumers. The brand was introduced in March of 2008 and features a platform where fun fashion meets die-hard comfort while promoting wellness that delivers body benefits.  The secret weapon?  The Perfect Fit footbed system.

The Perfect Fit footbeds has anatomically shaped footbeds that mimic the natural contours of the foot while providing support where it is most needed.  Memory foam, latex and cork underlay the shoe to provide superior cushioning for years, not just days.  The footbed is also removable to allow cleaning or the use of your own orthotic.

The Classic Alegria Red Scribble will be included in the partnership, with a donation of proceeds going to the NBCF.

About the National Breast Cancer Foundation, Inc.®
Recognized as one of the leading breast cancer organizations in the world, NBCF’s mission is to save lives through early detection and to provide mammograms for those in need.  NBCF provides Help for Today…Hope For Tomorrow® through its National Mammography Program, Early Detection Plan®, MyNBCF online social community, and breast cancer research programs. For more information about NBCF, visit www.nbcf.org.

- Donnette Ortel