Official Release Fall/Winter 2010 Collection on AlegriaShoes.com - New Alegria Clogs, Alegria Boots, Mary Janes and Ballet Flat

Posted on 15th Jun 2010 @ 10:53 AM

Alegria rolls ahead in the wellness market with its unique patterns and designs; continuing its mission to bring happiness to every foot. Debuting their Fall/ Winter 2010 Collection and introducing a lower profile boot and ballet flat.

Alegria, known for both its whimsical colors and unique patterns as well as for its body benefit features, will offer its largest collection to date for the Fall 2010 season.

The new collection is an expansion of the line first introduced just two years ago with a single clog style and built on Alegria's patented footbed and rocker outsole. For Fall 2010, Alegria will offer footwear in five different styles including their Classic clog, Paloma, Seville, three styles of boots and the new Feliz ballet flat. What they all have in common is the brand's signature rocker bottom outsole and wide array of fun collectible colors and patterns which make people feel "happy."

Alegria's wellness benefits, which combine its "Perfect Fit System" with its rocker outsole, create a fit that forms to the natural contours of the foot. The result is an anatomically correct fit reducing stress and pressure on muscles and joints - while also toning and helping to generate energy all day long.

Alegria's "Secret Weapon" includes:

• The "Perfect Fit Footbed System" – A patent-pending anatomically correct interlocking footbed system and arch support that is loaded with latex, memory foam and cork to create a "perfect fit" every time by forming to the natural contours of the foot, giving each user their own customized fit available both in medium and wide widths.
• Rocker Outsole – Engineered to roll naturally reducing heel and central metatarsal pressure, Alegria's lightweight rocker outsole also encourages proper posture and a normal gait. Removable Footbed Insole – The heavily padded footbed is removable and allows the insertion of custom orthotics.
• "Unique, fun and wearable," was the design vision for the Alegria Fall/Winter 2010 collection. "Our goal was to present new colors and materials that are so wearable, they are a natural choice for the woman who wants comfort and fashion," explains Alegria's design team.

The Fall/Winter 2010 collection ventures into new fashion territory with metallic, animal prints, supple & soft tumbled leathers with quality rhinestone hardware. Alegria as always, offers totally exclusive custom prints, like the new hand-painted 'Frida.'

"Alegria is a quickly growing company with incredible styling and comfort features. Through my many years in the shoe business I have never seen anything like this. It's very exciting to be a part of this dynamic growth," says Nate Lebman, President of Alegria.

The Sedona Boot Collections are already getting major buzz. The Sedona Boot with plush shearling lining is being offered in six different colors and prints including fucshia- paisley and gray leopard prints.

The Aspen Shearling Mini Boot is built on our new lower profile outsole and has the brand's signature butterfly icon embroidered on the front, offered in five colors.

The new Feliz Collection, a ballet flat with an elastacized strap on the lower profile bottom is offered in fourteen different prints including metallic gold snake, coral paisley and soft pewter metallic.

The Seville, a traditional clog- like classic featuring a swivel strap is available in six rich colors and prints like the rich wine floral print.

The Classic Collection remains a staple of the Alegria Fall 2010 collection and is offered in 18 new colors and custom, collectible prints including Frida, Black Gerber, Suede Leopard and Bone Tooled just to name a few.

Alegria's version of the popular Mary Jane style, The Paloma, is available in twelve new colors and patterns.

Launched in 2008 by Pepper Gate Footwear, a leading maker of therapeutic footwear, Alegria has become a place where happiness meets wellness. "Color Therapy" is the brand's philosophy using colors and affordable fashion-forward styling to enhance your mood, while its unique Rocker Outsole delivers full-body benefits by minimizing stress on muscles, joints and backs for all day energy. To see what happy looks like please visit http://www.alegriashoes.com.